Book & podcast collection
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accoun
- Publisher
- William Morrow
- Publication date
- May 07, 2019
- Format
- Print edition
- Pages
- 384
- ISBN
- 9780062388414
Subjects
Choose a subject to discover similar books and author interviews.
Podcasts
Explore more books interviewed on each podcast.
Listen now
Interview with the Author
9 available interview links