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Citizen Coke: The Making of Coca-Cola Capitalism 

by Bartow Elmore

An absorbing history of how Coke’s insatiable thirst for natural resources shaped the company and reshaped the globe. How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke’s success was its strategy, from the start, to offload costs and risk

Publisher

Norton & Company, Incorporated, W. W.

Publication date

2016

Format

Print edition

Pages

432

ISBN

9780393353341