Book & podcast collection

Citizen Coke: The Making of Coca-Cola Capitalism 

byBartow Elmore

How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The argument in Citizen Coke develops through economic evidence, institutional analysis, and historical examples, attending to both broad patterns and the revealing details that resist them. That perspective connects making of coca-cola capitalism to larger questions in business & economics, without losing sight of the people living through the consequences. Rather than reducing its subject to a single lesson, Citizen Coke preserves its contradictions and shows why they remain important.

Publisher

Norton & Company, Incorporated, W. W.

Publication date

2016

Format

Print edition

Pages

432

ISBN

9780393353341