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Counter-Cola: A Multinational History of the Global Corporation

by Amanda Ciafone

Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power

Publisher

University of California Press

Publication date

2019

Format

Print edition

Pages

424

ISBN

9780520299023