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Counter-Cola: A Multinational History of the Global Corporation

byAmanda Ciafone

Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Drawing on archival evidence, political analysis, and reconstructed events, the narrative gives Counter-Cola a concrete sense of time, place, and consequence. Across the book, the multinational history of the global corporation becomes a way to examine power, adaptation, responsibility, and change within history and political science. Counter-Cola ultimately offers a nuanced guide to the evidence, the human stakes, and the consequences that make this subject worth revisiting.

Publisher

University of California Press

Publication date

2019

Format

Print edition

Pages

424

ISBN

9780520299023