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Crash Landing: The Inside Story of How the World's Biggest Companies Survived an Economy on the Brink

byLiz Hoffman

Liz Hoffman reconstructs the frantic weeks of 2020 when the pandemic froze markets, emptied offices, and forced America's largest companies to make consequential decisions at extraordinary speed. Through executives, bankers, investors, and policymakers, she shows how businesses raised cash, protected supply chains, negotiated rescues, and adapted operations amid radical uncertainty. The narrative reveals both improvisation and inequality behind the corporate response. It is a fast-moving account of crisis leadership, financial survival, and the public interventions that kept an economy from collapsing while permanently changing how companies operate.

Publisher

Crown

Publication date

2022

Format

Print edition

Pages

352

ISBN

9780593239018