Book & podcast collection

Emotion By Design: Creative Leadership Lessons from a Life at Nike

byGreg Hoffman

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. Drawing on economic evidence, institutional analysis, and historical examples, the narrative gives Emotion By Design a concrete sense of time, place, and consequence. Across the book, the creative leadership lessons from a life at nike becomes a way to examine power, adaptation, responsibility, and change within business & economics. Emotion By Design emphasizes the specific circumstances that made this story possible and the consequences that followed.

Publisher

Grand Central Publishing

Publication date

2022

Format

Print edition

Pages

—

ISBN

9781538705599