Book & podcast collection

Experimentation Works: The Surprising Power of Business Experiments

by Stefan Thomke

Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don’t work. What does? Running disciplined business experiments. And w

Publisher

Harvard Business Review Press

Publication date

2020

Format

Print edition

Pages

288

ISBN

9781633697102