Book & podcast collection

Experimentation Works: The Surprising Power of Business Experiments

byStefan Thomke

In Experimentation Works, Stefan Thomke presents a economic analysis centered on the Surprising Power of Business Experiments. The book builds its explanation through key episodes, competing interests, and the setting supplied by the wider field of business & economics. Attention to evidence keeps the discussion anchored while allowing disagreement, uncertainty, and unintended consequences to remain visible. Readers finish with a sharper understanding of the subject and why its consequences still deserve attention. It is written for readers seeking substance as well as a clear path through the material.

Publisher

Harvard Business Review Press

Publication date

2020

Format

Print edition

Pages

288

ISBN

9781633697102