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Finance for Normal People: How Investors and Markets Behave

byMeir Statman

Behavioral-finance scholar Meir Statman explains investing as a human activity shaped by emotions, identity, social values, and aspirations—not merely a calculation of risk and return. Investors seek security and wealth, but also status, excitement, belonging, and the satisfaction of supporting particular causes. Statman uses research to show how these normal wants can produce costly errors when they are misunderstood. The book integrates standard finance with behavioral insights, helping readers distinguish useful preferences from cognitive mistakes and build portfolios that serve real life goals rather than an unrealistic image of perfectly rational decision-making.

Publisher

Oxford University Press

Publication date

2017

Format

Print edition

Pages

480

ISBN

9780190057121