Book & podcast collection

How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Drawing on economic evidence, institutional analysis, and historical examples, the narrative gives How Minds Change a concrete sense of time, place, and consequence. Across the book, the surprising science of belief, opinion, and persuasion becomes a way to examine power, adaptation, responsibility, and change within business & economics and psychology.

Publisher: Portfolio
Publication date: May 24, 2022
Format: Print edition
Pages: 352
ISBN: 9780593190296

Subjects

Business & Economics: Decision Making & Problem Solving Psychology: Cognitive Psychology & Cognition Self – Help: Personal Growth – General

Choose a subject to discover similar books and author interviews.

Buy on Amazon Buy on Bookshop.org Publisher website

Listen now