Book & podcast collection
How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation di
- Publisher
- Portfolio
- Publication date
- May 24, 2022
- Format
- Print edition
- Pages
- 352
- ISBN
- 9780593190296
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3. Masters in Business — David McRaney on the Science Behind PersuasionChecked
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