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If Then: How the Simulmatics Corporation Invented the Future

by Jill Lepore

A revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths. The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google,

Publisher

Liveright

Publication date

Sep 15, 2020

Format

Print edition

Pages

432

ISBN

9781631496103