Book & podcast collection

Innovating: A Doer’s Manifesto for Starting From a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong

byLuis Perez-Breva

MIT innovation scholar Luis Perez-Breva presents innovation as a learnable practice rather than a flash of inspiration or a synonym for technology. He shows how people can begin with an uncertain hunch, investigate the problem it might solve, build rough prototypes, recruit collaborators, and learn from evidence before committing to scale. The book emphasizes being productively wrong: using failed assumptions to clarify both the need and the solution. Perez-Breva offers entrepreneurs and organizational teams a disciplined process for turning incomplete ideas into useful ventures without waiting for certainty, permission, or a perfect business plan.

Publisher

MIT Press

Publication date

2016

Format

Print edition

Pages

—

ISBN

9780262035354