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Marketing the Moon: The Selling of the Apollo Lunar Program

by David Meerman Scott

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11’s mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experi

Publisher

The MIT Press

Publication date

2014

Format

Print edition

Pages

130

ISBN

9780262026963