Book & podcast collection

Marketing the Moon: The Selling of the Apollo Lunar Program

byDavid Meerman Scott

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11’s mission to the moon. Marketing the Moon combines scientific research, fieldwork, and carefully chosen case studies, allowing the evidence to complicate easy judgments and familiar explanations. Seen through the lens of business & economics and history, Marketing the Moon explains not only what happened, but why competing interpretations still matter. By the end, the selling of the apollo lunar program emerges as a layered story of competing motives, unintended results, and choices made under pressure.

Publisher

The MIT Press

Publication date

2014

Format

Print edition

Pages

130

ISBN

9780262026963