Book & podcast collection

Misbehaving

byRichard H. Thaler

Nobel Prize–winning economist Richard H. Thaler recounts the development of behavioral economics and his role in challenging the traditional image of perfectly rational decision-makers. Through experiments, professional disputes, and real-world puzzles, he shows how habits, biases, fairness, self-control, and mental accounting shape economic behavior. The book is both an intellectual memoir and an accessible introduction to a field that changed economics, finance, public policy, and business. Thaler demonstrates that taking actual human behavior seriously does not weaken economic analysis; it makes explanations and policies more realistic, testable, and useful.

Publisher

Einaudi

Publication date

2015

Format

Print edition

Pages

432

ISBN

9780241951224