Book & podcast collection

Narrative Economics: How Stories Go Viral and Drive Major Economic Events

byRobert J. Shiller

Nobel Prize–winning economist Robert J. Shiller explores how contagious stories influence spending, investing, business decisions, and public policy. Narratives about booms, crashes, technology, thrift, unemployment, or national decline can spread like epidemics, changing behavior in ways conventional economic models often miss. Shiller combines history, data, and cultural analysis to trace how memorable phrases and recurring plots accompany major events. He proposes narrative economics as a systematic field of study, arguing that forecasts and policy will remain incomplete unless economists track not only numbers and incentives but the stories people use to interpret them.

Publisher

Princeton University Press

Publication date

2019

Format

Print edition

Pages

400

ISBN

9780691210261