Book & podcast collection

Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

byNancy Tomes

Focused on how Madison Avenue and Modern Medicine Turned Patients into Consumers, Remaking the American Patient brings Nancy Tomes's historical account to a complex and consequential subject. Moving between close detail and context, the book explains the forces surrounding its subject and connects them to the wider field of medical. Throughout, the author balances an accessible narrative with the complexity needed to understand motives, constraints, and disputed interpretations. What emerges is a nuanced account of the subject, its immediate consequences, and its wider meaning.

Publisher

The University of North Carolina Press

Publication date

2016

Format

Print edition

Pages

538

ISBN

9781469622774