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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

by Nancy Tomes

In a work that spans the twentieth century, Nancy Tomes questions the popular—and largely unexamined—idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of

Publisher

The University of North Carolina Press

Publication date

2016

Format

Print edition

Pages

538

ISBN

9781469622774