Book & podcast collection

Superbloom: How Technologies of Connection Tear Us Apart

byNicholas Carr

Nicholas Carr examines the paradox of modern connection: technologies designed to bring people together can intensify isolation, tribalism, distraction, and mistrust. Tracing the development of communication networks and social platforms, he shows how systems that reward speed, visibility, and engagement reshape attention and public life. The book connects technological design with psychology, culture, and political polarization, arguing that the social consequences are not accidental side effects but predictable outcomes of the incentives built into digital media. Carr ultimately asks what forms of connection genuinely sustain community—and what must change for technology to serve them.

Publisher

W. W. Norton & Company

Publication date

2025

Format

Print edition

Pages

272

ISBN

9781324064619