Book & podcast collection

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

byTim Wu

The Attention Merchants examines the Epic Scramble to Get Inside Our Heads, combining Tim Wu's clear narrative with the perspective of a economic analysis. The narrative identifies the people, decisions, and pressures that shaped the subject, then places those developments within the wider field of business & economics. Throughout, the author balances an accessible narrative with the complexity needed to understand motives, constraints, and disputed interpretations. Readers finish with a sharper understanding of the subject and why its consequences still deserve attention.

Publisher

Vintage

Publication date

Sep 19, 2017

Format

Print edition

Pages

432

ISBN

9780804170048