Book & podcast collection

The Catalyst: How to Change Anyone’s Mind

byJonah Berger

Focused on how to Change Anyone’s Mind, The Catalyst brings Jonah Berger's economic analysis to a complex and consequential subject. Its account follows central actors and turning points while showing how the story reflects questions in the wider field of business & economics. Attention to evidence keeps the discussion anchored while allowing disagreement, uncertainty, and unintended consequences to remain visible. The Catalyst leaves readers with key context and a clear view of the human stakes involved. The approach makes a specialized subject understandable without stripping away its tensions or ambiguity.

Publisher

Simon Schuster

Publication date

2020

Format

Print edition

Pages

—

ISBN

9781982108601