Book & podcast collection
The Catalyst: How to Change Anyone’s Mind
From the author of Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuad
- Publisher
- Simon Schuster
- Publication date
- 2020
- Format
- Print edition
- Pages
- —
- ISBN
- 9781982108601
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