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The Creative Curve: How to Develop the Right Idea, at the Right Time

byAllen Gannett

Focused on how to Develop the Right Idea, at the Right Time, The Creative Curve brings Allen Gannett's economic analysis to a complex and consequential subject. By tracing causes alongside consequences, the narrative gives readers both a grounded account and a route into the wider field of business & economics. Throughout, the author balances an accessible narrative with the complexity needed to understand motives, constraints, and disputed interpretations. What emerges is a nuanced account of the subject, its immediate consequences, and its wider meaning.

Publisher

Currency

Publication date

2018

Format

Print edition

Pages

270

ISBN

9781524761714