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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

byScott Galloway

Business professor Scott Galloway analyzes the strategies and cultural power of Amazon, Apple, Facebook, and Google. He explains how each company taps a fundamental human desire—consumption, status, connection, or knowledge—while using scale, data, capital, and platform effects to dominate its market. The book combines competitive analysis with a critique of tax practices, labor impacts, privacy, and the mythology surrounding technology companies. Galloway asks what makes the four so difficult to challenge, who benefits from their rise, and what their concentration of economic and social influence means for businesses, workers, and citizens.

Publisher

Rebis

Publication date

2017

Format

Print edition

Pages

336

ISBN

9780525499107