Book & podcast collection

The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

byJim McKelvey

Square cofounder Jim McKelvey recounts how an effort to let small merchants accept credit cards led to a company capable of challenging entrenched financial institutions. He develops the idea of an “innovation stack”: a tightly connected set of new solutions created because no existing model adequately serves the target customer. Drawing parallels with earlier entrepreneurs, McKelvey shows how copying isolated tactics misses the system that makes them work together. The book celebrates experimentation under pressure and explains why companies built around unresolved problems can become difficult for established competitors to imitate.

Publisher

Independently Published

Publication date

2021

Format

Print edition

Pages

—

ISBN

9780593086735