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The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

byJohn A. List

A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off? The Voltage Effect rests its case on scientific research, fieldwork, and carefully chosen case studies, making room for uncertainty while explaining what the surviving evidence can establish. The Voltage Effect also examines the assumptions surrounding its subject, connecting them to wider arguments in business & economics and psychology. The Voltage Effect emphasizes the specific circumstances that made this story possible and the consequences that followed.

Publisher

Crown/Archetype

Publication date

2022

Format

Print edition

Pages

288

ISBN

9780593239483