Book & podcast collection

What We Value: The Neuroscience of Choice and Change

byEmily Falk

Neuroscientist Emily Falk explains how the brain constructs value and how those calculations shape choices, habits, relationships, and personal change. Drawing on brain imaging, behavioral research, and stories from everyday life, she explores why the same option can feel compelling in one context and unimportant in another. Falk shows that values are not fixed preferences but dynamic processes influenced by identity, social connection, and the stories people tell about themselves. Understanding those processes, she argues, can help us communicate more persuasively, make decisions that better reflect our priorities, and create lasting change.

Publisher

Norton & Company Limited, W. W.

Publication date

2025

Format

Print edition

Pages

288

ISBN

9781324037095