Book & podcast collection

Your Money and Your Brain

byJason Zweig

Financial journalist Jason Zweig explores the neuroscience and psychology behind investing behavior. He explains why gains and losses activate powerful emotional systems, why anticipation can be more compelling than reward, and why pattern-seeking minds find meaning in random market movements. Combining laboratory findings with market history and practical guidance, Zweig examines overconfidence, risk perception, regret, herd behavior, and self-control. The book helps investors recognize that their greatest challenge is often not selecting securities but managing the brain's reactions to uncertainty, excitement, and fear long enough to follow a sound long-term plan.

Publisher

Souvenir

Publication date

2007

Format

Print edition

Pages

352

ISBN

9780285638082