Book cover of Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen by Zoe Chance
Business & Money

Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen

Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management’s most popular class

“The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better
 
You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. […Learn More]

Book cover of Loserthink: How Untrained Brains Are Ruining America by Scott Adams
Business & Money

Loserthink: How Untrained Brains Are Ruining America

From the creator of Dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality.

If you’ve been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around.

“We know when history will repeat and when it won’t.”
“We can tell the difference between evidence and coincidences.”
“The simplest explanation is usually true.”

Wrong, wrong, and dangerous! […Learn More]

Book cover of The Catalyst: How to Change Anyone's Mind by Jonah Berger
Business & Money

The Catalyst: How to Change Anyone’s Mind

From the author of Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? […Learn More]

Book cover of Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott & Reiko Scott
Business & Money

Fanocracy: Turning Fans into Customers and Customers into Fans

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. […Learn More]

Business & Money

The Creative Curve: How to Develop the Right Idea, at the Right Time

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
 
We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  […Learn More]

Book Cover of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
Business & Money

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. […Learn More]