Book cover of Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott & Reiko Scottby David Meerman Scott & Reiko Scott
@dmscott & @allison_reiko

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.

In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation.

Interview with David Meerman Scott

Podcast art for The Marketing Book PodcastThe Marketing Book Podcast
261 Fanocracy by David Meerman Scott
1/10/20         73 min

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