by Marcia Chatelain

The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America.

Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power―economic and political―and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice. 

Interview with the Author

New Books Network
Marcia Chatelain, “Franchise: The Golden Arches in Black America”
6/18/20        71 min

Midtown Scholar Bookstore
Franchise: The Golden Arches in Black America
2/11/20        59 min

99% Invisible
406 – A Side of Franchise
7/14/20        39 min

The Sporkful
What McDonald’s Can Tell Us About Black America
6/14/21        33 min

At Liberty
A Not So Happy Meal: McDonald’s Can’t Fix America’s Race Problem
8/27/20        29 min

Who Makes Cents
Marcia Chatelain on McDonalds and Black America
5/1/20        30 min

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