by Reed Hasting and Erin Meyer
 @reedhastings  @ErinMeyerINSEAD  

Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world’s most innovative, imaginative, and successful companies

There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.

Interview with the Author

NYT’s Book Review
Brian Stelter on Fox News and Reed Hastings on Netflix
9/11/20       59 min


Commonwealth Club of California
Netflix’s Reed Hastings
9/15/20       59 min


WeAreNetflix
No Rules Rules: CO-CEO Reed Hastings on his new book about Netflix’s Culture
9/8/20       38 min


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