Book cover of Gut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer
Biological Sciences

Gut Feelings: The Intelligence of the Unconscious

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell’s┬áBlink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. […Learn More]