Business & Money

Experimentation Works: The Surprising Power of Business Experiments

Don’t fly blind. See how the power of experiments works for you.

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don’t work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. […Learn More]

Book Cover of Prediction Machines: The Simple Economics of Artificial Intelligence by Ajay Agrawal, Joshua Gans, Avi Goldfarb
Artificial Intelligence & Robotics

Prediction Machines: The Simple Economics of Artificial Intelligence

Artificial intelligence does the seemingly impossible, magically bringing machines to life–driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many analysts either cower in fear or predict an impossibly sunny future. […Learn More]