Book cover of If Then: How the Simulmatics Corporation Invented the Future by Jill Lepore
Biography & History

If Then: How the Simulmatics Corporation Invented the Future

A revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths.

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley. […Learn More]

History

These Truths: A History of the United States

In the most ambitious one-volume American history in decades, award-winning historian Jill Lepore offers a magisterial account of the origins and rise of a divided nation.

Widely hailed for its “sweeping, sobering account of the American past” (New York Times Book Review), Jill Lepore’s one-volume history of America places truth itself―a devotion to facts, proof, and evidence―at the center of the nation’s history. The American experiment rests on three ideas―“these truths,” Jefferson called them―political equality, natural rights, and the sovereignty of the people. But has the nation, and democracy itself, delivered on that promise? […Learn More]