Business & Money

Experimentation Works: The Surprising Power of Business Experiments

Don’t fly blind. See how the power of experiments works for you.

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don’t work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. […Learn More]

Engineering & Transportation

The Imagineers of War: The Untold Story of DARPA, the Pentagon Agency That Changed the World

The definitive history of the Defense Advanced Research Projects Agency, the Pentagon agency that has quietly shaped war and technology for nearly sixty years.

Founded in 1958 in response to the launch of Sputnik, the agency’s original mission was to create “the unimagined weapons of the future.” Over the decades, DARPA has been responsible for countless inventions and technologies that extend well beyond military technology. […Learn More]