Book cover of Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott
Astronomy & Space Science

Marketing the Moon: The Selling of the Apollo Lunar Program

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11’s mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. […Learn More]

Book cover of Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow’s challenges by Sam Tatam
Biological Sciences

Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow’s challenges

When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?

In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways. […Learn More]

Book cover of Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott & Reiko Scott
Business & Money

Fanocracy: Turning Fans into Customers and Customers into Fans

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. […Learn More]