Book cover of Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott & Reiko Scott
Business & Money

Fanocracy: Turning Fans into Customers and Customers into Fans

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. […Learn More]