Bloomberg Opinion columnist Barry Ritholtz looks at the people and ideas that shape markets, investing and business.
How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart
What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation. […Learn More]