Book cover of Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott
Astronomy & Space Science

Marketing the Moon: The Selling of the Apollo Lunar Program

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11’s mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than┬áMy Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In┬áMarketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. […Learn More]