Book cover of Under the Influence: Putting Peer Pressure to Work by Robert Frank
Business & Money

Under the Influence: Putting Peer Pressure to Work

Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street―our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet―mainly because that’s what friends and neighbors do. […Learn More]