Biography & History

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

From the author of the award-winning The Master Switch, who coined the term “net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.  Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century’s growth and expansion in the industries that feed on human attention. […Learn More]

Biography & History

The Curse of Bigness: Antitrust in the New Gilded Age

From the man who coined the term “net neutrality,” author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future.

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms — big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the “curse of bigness” can no longer remain the province of specialist lawyers and economists […Learn More]