by Tim Wu

From the author of the award-winning The Master Switch, who coined the term “net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. 


One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century’s growth and expansion in the industries that feed on human attention.

Interview with the Author

Curious Minds at Work
CM: 065: Tim Wu on Reclaiming Our Attention
12/4/16       54 min

The Art of Manliness
#400: The Tyranny of Convenience
4/27/18       44 min

Vox Conversations
Tim Wu’s interesting, unusual, fascinating life
12/20/16         94 min

Library Talks
Tim Wu on How the Internet is Not Really Free
10/25/16         93 min

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