by Tim Wu
From the author of the award-winning The Master Switch, who coined the term “net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century’s growth and expansion in the industries that feed on human attention.