Book cover of The Catalyst: How to Change Anyone's Mind  by Jonah Berger by Jonah Berger

From the author of Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.


Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

Interview with the Author

Podcast art of The Jordan Harbinger ShowThe Jordan Harbinger Show
414: Jonah Berger | How to Change Anyone’s Mind
10/8/20         65 min

Podcast art for Curious Minds at Work with Gayle AllenCurious Minds at Work
CM 166: Jonah Berger on Changing People’s Minds
7/20/20       46 min

Podcast art for The Marketing Book PodcastThe Marketing Book Podcast
269 The Catalyst by Jonah Berger
3/6/20        42 min

Podcast Art of Brainfluence with Roger DooleyBrainfluence
How to Change Anyone’s Mind with Jonah Berger
3/19/20          33 min

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