by Ben Cohen
How can you maximize success—and limit failure? Wall Street Journal reporter Ben Cohen brilliantly investigates the mystery and science of streaks, from basketball to business.
“A feast for anyone interested in the secrets of excellence.” —Andre Agassi
For decades, statisticians, social scientists, psychologists, and economists (among them Nobel Prize winners) have spent massive amounts of precious time thinking about whether streaks actually exist. After all, a substantial number of decisions that we make in our everyday lives are quietly rooted in this one question: If something happened before, will it happen again? Is there such a thing as being in the zone? Can someone have a “hot hand”? Or is it simply a case of seeing patterns in randomness? Or, if streaks are possible, where can they be found?
Interview with the Author