by Sinan Aral 

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond

“The most important book of the year . . . a lively, engaging masterpiece.”—Erik Brynjolfsson, bestselling co-author of The Second Machine Age

MIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health. 

Interview with the Author

Hidden Forces
The Hype Machine: The Promise and the Peril of Social Media | Sinan Aral
9/14/20       62 min


Subscription required for full episode

The Marketing Book Podcast
298 The Hype Machine by Sinan Aral
9/25/20        67 min

Keen On
Sinan Aral: How Social Media Affects Our Decision – Making and Shapes Our World
9/10/20        25 min


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