Book cover of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale by John A. Listby John A. List

NATIONAL BESTSELLER • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

“Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling.”—Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit


“Scale” has become a favored buzzword in the startup world. But scale isn’t just about accumulating more users or capturing more market share. It’s about whether an idea that takes hold in a small group can do the same in a much larger one—whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. 

Interview with the Author

Podcast art for EcontalkEconTalk 
John List on Scale, Uber, and the Voltage Effect
7/25/22          61 min

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494. Why Do Most Ideas Fail to Scale?
2/23/22            49 min

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John A. List, “The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale” (Currency, 2022)
8/25/22             43 min

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