Book cover of Why You Like It: The Science and Culture of Musical Taste by Nolan Gasserby Nolan Gasser
@NolanGasser

From the chief architect of the Pandora Radio’s Music Genome Project comes a definitive and groundbreaking examination of why we respond to music the way we do.

Everyone loves music. But what is it that makes music so universally beloved and have such a powerful effect on us?

In this sweeping and authoritative book, Dr. Nolan Gasser—a composer, pianist, and musicologist, and the chief architect of the Music Genome Project, which powers Pandora Radio—breaks down what musical taste is, where it comes from, and what our favorite songs say about us.

Interview with the Author

Podcast Art for the New Book NetworkNew Books Network 
Nolan Gasser, “Why You Like It: The Science and Culture of Musical Taste” (Flatiron Books, 2019)
11/24/21           53 min


Podcast art for Watching AmericaWatching America 
Nolan Gasser’s “Why You Like It: The Science & Culture of Musical Taste”
8/12/22              54 min


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