Book & podcast collection

Franchise: The Golden Arches in Black America

byMarcia Chatelain

Franchise is Marcia Chatelain's historical account of the Golden Arches in Black America. The narrative identifies the people, decisions, and pressures that shaped the subject, then places those developments within the connected fields of business & economics and history. Rather than isolating its subject, the book shows how private experience and public systems continually influenced one another. The book ultimately clarifies what made these developments possible, who experienced their effects, and why the story remains significant. The emphasis stays on explanation, context, and the lived consequences behind the larger argument.

Publisher

Liveright

Publication date

Jan 19, 2021

Format

Print edition

Pages

336

ISBN

9781631498701