
Branding Trust: Advertising and Trademarks in Nineteenth-Century America
Interviewed on Intellectual Capitalist
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1 book in the library with interviews on this podcast.
Visit podcast ↗Tony D’Angelo is associated with the Intellectual Capitalist series. A documented interview features historian Jennifer Black. The discussion examines her book Branding Trust. It connects advertising and trademarks with the development of business credibility. The episode considers intellectual property through the history of nineteenth-century America.
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Interviewed on Intellectual Capitalist
View book & interviews ↗